The Future of Facebook Advertising

Social media advertising – especially Facebook’s – witnesses a plethora of changes constantly. Many are due to continuous updates, new technologies, changes in algorithms, changes in consumer behavior, etc, etc.

Whatever the reasons, Facebook marketing will stay true to its history and change yet again. After all, change is how we evolve for the better.

Here are the dominant future trends we will be seeing on Facebook soon – that is if we haven’t started seeing them already.

Algorithm change

Throughout its history, Facebook has been notorious for making continuous changes to its algorithms. The most recent change in algorithm was with a goal to increase relevant social interactions and reduce posts from businesses and brands. The one before this was last year and it aimed to reduce the number of spam posts.

We can expect another algorithm change and can only try to understand it as much as possible to reap its full benefits.

You can find an extensive timeline of Facebook’s algorithm change history here at WALLAROO.

Lots of videos

Consumers love video, marketers love video, everyone loves video!

These statistics from HubSpot about the state of video marketing are a testament to our statement.

As a result, if there is anything that can be said for sure it is that we can expect future paid social ads to be even more inclusive of videos. A good Facebook agency will have already noticed this onslaught of videos and must have been already including videos in its advertisement campaigns.

Better shopping options

Facebook has always been continuously looking for ways to make ads as relevant as possible for its users. Already, the platform’s Ads Manager lets businesses target extremely specific group of people. These efforts are in line with the above-mentioned algorithm changes to reduce spammy and business related posts.

We think in the future there will be more advancement to this already laser-sharp audience targeting in an effort to clear up irrelevant posts for the individual user.

User data protection

A strong approach towards drawing the line between its user’s data and marketing has always been employed by Facebook. The social media site has huge amounts of data on our likes, dislikes, location, personal contact information, etc. This puts the social media platform on a unique pedestal.

Especially after the recent scandal on Facebook’s data breach, we can expect to see some strict user data protection measures to be put into place. And as for what this will mean for businesses, it is yet to be seen.

Email lists

Honestly, there is no saying if Facebook ads will be this much of a hit, say, five years from now on. But what has been constant throughout the years is email marketing. We recommend you to keep gathering and nurturing that list so that no matter whatever new features Facebook holds for its advertisers, you still have a solid email list to rely on.

How to Start a Mobile App Development Business with Little Investment

Many of us,  who are Android app developers, or have some experience working with an IT industry, planned to open their own company at some point. The basic idea behind this entrepreneurial thinking is to be your own boss and start earning twice as much as in the regular job. Some folks do get lucky with their startup ideas but not everyone has that kind of luck and passion. Usually, after few failed attempts people get frustrated and give up. If you are one of those who want to enter the entrepreneurial world, make your understanding and vision clear about how business plans work in mobile app development industry.


First, you need to gain the access to Android or iOS app store by signing up as a developer. Apple and Google are the two biggest troupes in the market. Complete the app and submit it to these two app stores and then they will review it before making it official. As soon as they accept your app and make it official, it will be listed in their store. You will get 70% of the selling price and the remaining amount goes to app stores. Signing up for developer program needs a yearly fee and registration for Developer Console which has a one-time fee policy.


Owning a business comes with advantages as well as responsibilities like dealing with testing, designing, development, interaction with clients, marketing strategies, legal matters and much more. If you have a nice budget, you can afford to hire Android App Designer who will handle the design, testing, and development of the app. So that you can properly handle other legal and marketing task. Having the right knowledge of app coding, programming languages, and testing, can make you write the app on your own and survive on a small budget. Keep your budget initials, targets and responsibilities in mind before starting a new business. Starting a business on partnership basis is another decent insight to handle and take full advantage of capital resources and manpower.

After testing and making it in a ready-to-launch form, you can submit your app to the store. It usually takes 13 to 15 days to review an app. Once it’s done, you will receive a welcome mail regarding the acceptance of your app.

To make your number of downloads and active installs increase, you need to promote your app. using different marketing channels, start making your app voice. Marketing can make your app and Android App Development Company strong.

Don’t Hire A Digital Marketing Agency If They Have The Following 5 Signs

Are you looking for a digital agency that can help you with the marketing of your newly launched product? Hiring an efficient digital marketing agency can be a strenuous task. Marketing is something which can either make or break your brand. A wrong choice may completely ruin the reputation of your product in the market, so be watchful who do you give the responsibility to Promote Your Business. If you notice the following five signs in any digital marketing agency then think twice because it’s all about the reputation of your brand.

If they Lack credibility and transparency

Find out how transparent and credible they are in offering their digital marketing services. Information and data is the key to find out which digital marketing techniques work best and which ones are just useless. Make sure they agree to share all data with you right from the beginning in the most professional manner. If they don’t do so, then look for some other digital marketing agency in NYC or wherever you are.

If they claim to have secret formula for high rankings

Ranking higher on search engine is not everything you need, but making sure that you rank high through fair efforts is what you need for your website. If any digital marketing agency claims and promises you 100% top ranking in the shortest time periods without furnishing details about SEO marketing and SEO strategies they use, then reconsider hiring them. Such digital marketing companies use Black Hat techniques and such techniques can badly hurt your business reputation.

Poor client holding

A leading digital marketing expert or digital marketing agency must hold its clients and have a track record of successful marketing. If any digital marketing company fails to retain its clients, there is possibly a reason that their digital marketing services including SEO service and SEM services are not as effective as they should be. We suggest you to ask them about their clients and obtain their feedback before you opt for their services.

If they claim to do everything.

There are many small digital marketing agencies which claim that they can do everything for you. It is not possible, especially for a small agency to do everything.  Sometimes, a digital marketing company is good in SEO marketing but fails to provide great SEM marketing. In order to avoid any risk or loss, keep a digital marketing expert on backup, so that he can handle the situation in case of any mishap.

Slow response time

Punctuality is the key for every business. Timely response is one of the top  Traits of a Successful Marketing Agency. When things are not done in time, they may cause problems in future. If an agency fails to respond your emails and calls in a timely manner, then it is obvious that they will never be

Verified Email: Critical For Successful Email Marketing

Email Address Verification is a process of verifying email addresses to select useless emails. It is crucial in ensuring actual people who want to hear from you and receive your content.

Many people fill out a form which demands their email address, but if the user enters an invalid email address due to a typing error or such, the company will receive an invalid email address without their knowledge. As mentioned at jupiterresearch: More than 20% of email registrations can be invalid due to typos or other errors.

This is where Email Verification plays a part. It protects your business from aforementioned invalid or dead accounts, as well as from hard and soft bounce – things that affect your server’s reliability.

Email Validation is critical for successful email marketing in these ways:

Reduce Bounce Rate

The most important thing that email marketers worry is to make sure their emails do not bounce. This high bounce rate (as mentioned above) can land you in the blacklist and your emails will get blocked making your email marketing strategies pointless.

Improved Communication

Email Verification allows you to communicate with real accounts rather than spam and dead accounts. With an up-to date email address list you can communicate effectively; you can brand out your products, create awareness of your services, and perform other similar functions.

With a small list interested in your brand and business you can concentrate on marketing your services to those interested instead of sending thousands of emails that might bounce.

Decreased Cost Of Sending Emails

With a smaller list not only will you save your time and efforts but also your money and investment. A large list has a higher chance of dead and spam accounts making your money go to waste.

According to siriusdecisions, it was found that 10-25% of data contained an error. With Email Verification services you can reduce this error and improve ROI on your email campaign.

Email Verification is the perfect way to have a successful marketing campaign: It protects your reputation, keeps you from being banned, helps reduce the bounce rate, and makes your business stay relevant instead of making your messages fall on deaf ears.

Marketing subscriptions can fall through cracks and you may not be notified when an email address abruptly changes; protect yourself in such circumstances. You should make use of effective email verification services.

For any Email Marketing strategy, the Email Validation is tremendously important. Email marketing requires capital, and no marketer will want to waste money on accounts that act as spam traps. A good email verification service can help clear any unknown or poor quality email addresses that may devastate your project.